Job Description

About the Role:

BPI is seeking a senior-level Head of Amazon / eCommerce to lead and scale our Amazon business across Seller Central and Vendor Central. This is a high-impact, on-site Director level role with full ownership of channel performance, combining strategic vision with hands-on execution.

We are looking for a candidate with extensive Amazon management experience and a strong marketing-led growth mindset , capable of driving revenue through best-in-class content, advertising, and brand positioning while maintaining operational excellence.

What You’ll Own:

Amazon Channel Leadership

• Full P&L ownership of Amazon Seller Central and Vendor Central business
• Define and execute a scalable, marketing-driven eCommerce growth strategy
• Act as the internal subject matter expert and leader for all Amazon initiatives

Marketing & Revenue Growth (Primary Focus)

• Lead full-funnel Amazon marketing strategy across SEO, paid media, and conversion optimization
• Own and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
• Continuously test and optimize content, creatives, and keyword strategies to improve performance and accelerate growth

Brand & Content Excellence

• Oversee all product listing optimization including titles, bullets, A+ Content, and backend attributes
• Own Amazon Brand Store strategy, design, and ongoing optimization
• Ensure a premium, conversion-focused customer experience across all product detail pages

Catalog & Account Health Management

• Resolve suppressed listings, compliance issues, and catalog inconsistencies
• Maintain strong account health and ensure adherence to Amazon policies and best practices
• Manage catalog structure, variations, and data accuracy at scale

Inventory & Operational Oversight

• Lead inventory planning, forecasting, and replenishment strategies
• Partner cross-functionally with operations to maintain optimal in-stock rates
• Oversee FBA and Vendor workflows to ensure operational efficiency

Transparency Program Ownership

• Manage Amazon Transparency labeling program across applicable SKUs
• Ensure compliance, implementation, and issue resolution

Data-Driven Performance Management

• Own reporting and analysis across key KPIs: revenue, conversion, traffic, TACoS/ACoS, and profitability
• Translate data into actionable insights and strategic recommendations
• Regularly present performance updates and growth plans to leadership

What We’re Looking For:

• 7+ years of deep, hands-on Amazon experience (Seller Central + Vendor Central required)
• Proven success managing and scaling Amazon businesses with strong marketing and revenue growth results
• Advanced expertise in Amazon SEO, advertising strategy, and conversion rate optimization
• Strong understanding of Amazon’s ecosystem including Brand Registry, A+ Content, and Transparency
• Experience owning or influencing P&L and making data-driven business decisions
• Highly analytical with strong Excel/reporting capabilities
• High proficiency with desktop publishing tools: Adobe Photoshop, InDesign, and Illustrator preferred.
• Entrepreneurial, self-directed leader working in partnership with Marketing team
• Excellent problem-solving skills and ability to make decisions to drive brand awareness

Why Join Nightstick:

• High-visibility Director role with direct impact on company growth
• Full ownership of Amazon channel strategy and execution
• Opportunity to build and scale a best-in-class Amazon eCommerce function and expanding across other platforms over time

Work Environment:

• Full-time, on-site role based in Wylie, TX
• Collaborative environment working closely with leadership, marketing team, and operations reporting directly to CEO

Success in This Role:

• Strong, sustained revenue growth driven by marketing and content optimization
• Best-in-class advertising performance with efficient ROI
• Highly optimized, conversion-focused listings and Brand Store
• Clean, compliant catalog with minimal disruptions
• Reliable inventory management supporting consistent sales growth

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. A portfolio of past work is expected.

About Bayco Products, Inc. (BPI):

Since 1984, Bayco Products Inc. has manufactured a vast array of portable lighting products and has been the preferred choice of professionals worldwide. The Nightstick and Bayco brands are globally recognized for being high-performance, high-quality, and providing the highest value across virtually every industry.

Headquartered in Wylie, TX, our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit  

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