Event Coordinator & Manager Job at WOLFpak, Costa Mesa, CA

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  • WOLFpak
  • Costa Mesa, CA

Job Description

Position: Event Coordinator & Manager (Experiential & Field Activation)

Type: Full Time — Onsite in Costa Mesa, CA

Salary: TBD

Company:

WOLFpak is a family-owned backpack brand founded in a Southern California garage in 2020. In four years we’ve grown into a globally recognized brand known for innovative designs, bold colorways, and customizable patches. Learn more at WOLFpak.com.

Role Summary:

WOLFpak is hiring an on-site Event Coordinator & Manager to lead experiential programs, field activations, and brand ambassador teams. This role will plan and execute on- and off-site events, recruit and manage event staff, coordinate logistics and vendors, and work cross-functionally to align activations with product launches and marketing objectives.

Key Responsibilities:

  • Plan, produce, and manage experiential events and field activations (retail pop-ups, sampling, demos, community activations, trade shows, campus activations, festivals).
  • Source, recruit, train, schedule, and manage event teams/brand ambassadors and on-site leads.
  • Create detailed run-of-show and staffing plans; manage logistics including site permits, shipping, inventory, equipment, and on-site setup/teardown.
  • Coordinate vendors, venue contracts, AV/technical support, and third-party partners.
  • Develop event budgets, track spend, and optimize cost efficiency.
  • Oversee POS, mobile selling, or live-commerce integrations during events as needed.
  • Ensure brand standards across all activations; brief creative and marketing teams on event needs and assets.
  • Monitor event KPIs (leads, sales, engagement), produce post-event reports and recommendations for optimization.
  • Manage scheduling, travel arrangements, and payroll/compensation for field staff.
  • Troubleshoot on-site issues and ensure smooth execution and excellent guest experience.

Qualifications:

  • 2+ years experience planning and executing consumer brand events, experiential marketing, or field activation programs (in-house or agency).
  • Demonstrated experience recruiting, training, and managing brand ambassador or field staff teams.
  • Strong logistical and vendor-management skills; experience with permits, AV, shipping, and on-site operations.
  • Budgeting and P&L awareness for events and activations.
  • Excellent communication, organizational, and problem-solving skills; able to manage multiple events and timelines.
  • Comfortable with hands-on, on-site work and occasional weekend/evening events.
  • Familiarity with POS systems, mobile selling, or live-commerce integrations is a plus.
  • Passion for fitness/athletic products a plus.
  • Authorized to work in the U.S. without sponsorship.

Skills:

Event Production, Field Activation, Brand Ambassador Management, Vendor & Venue Coordination, Logistics & Run-of-Show, Budgeting, On-site Troubleshooting, Event Reporting & Analytics, Cross-functional Collaboration, POS/Mobile Selling.

Location: Onsite — Costa Mesa, CA. Full-time.

Job Tags

Full time, Afternoon shift

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